MAMA is a community dedicated to preserving immigrant culture by sharing authentic flavors and traditions through recommendations, education, and conversation. In partnership with the Bruce Lee Foundation and Honda, the Year of the Dragon festival celebrated the flavors and culture of Lunar New Year and Los Angeles Chinatown through an immersive experience featuring philanthropy, diverse culinary offerings, entertainment, and more.

Space & Time managed the creative development, design, planning, budgeting, marketing, and production of the festival, including the Honda title sponsorship and activation. The team played a pivotal role in securing Honda as the title sponsor, managing the account, and overseeing the marketing and production of the HondaMart activation within the Nightmarket.